AI for fashion ecommerce, built on the client book.

It reads the signals your stack already produces — returns, carts over $10,000, back-in-stock pieces, expiring site credit, who purchased this day last year — and turns them into a daily opportunity queue per stylist: who to contact, why now, and a draft in that stylist’s voice. What the rules resolve gets queued; what they can’t goes to a person. No chatbots, no site widgets — conversational commerce answers anonymous traffic; this works the client book.

The engine personalizes the site for traffic; it doesn’t work the book. It doesn’t know she kept the Italian 38, that trunk-show season is when she spends, or that she’s going to the Hamptons next month. A personalized shopping experience at this level is 1:1 outreach from a named stylist — a different motion, run on your client data, not on clickstreams.

Tone is the build, not an afterthought. Drafts train on each stylist’s own sent edits, kept-item history, and palette notes, and the stylist approves anything before it sends. “Make sure this doesn’t sound like I’m speaking to someone I don’t know” is the spec — AI email personalization that reads like the person the client actually knows, or it doesn’t ship.

A private deployment can be scoped to keep enrichment and drafting within your environment. We map model calls, logging, storage, and external services, then validate the agreed data boundary and run-cost assumptions before rollout.

It’s the normal starting point. The orchestration layer over the warehouse gets built as part of the engagement; site-credit values that land 24 hours late and an email platform carrying 617 distinct sends are inputs to encode, not blockers. The system reads what your stack actually produces.

Two weeks inside one tier’s outreach and returns flow, fixed fee: we map the rules, quantify the leak in your own numbers, and hand you a ranked opportunity map — yours whether or not you continue. From there the build is scoped to land the plane: a pilot that ships and gets used, not a feedback loop that goes on forever.