Competitor Monitoring

Competitor monitoring that ends the six-hour reading day.

We build AI systems that watch your clients and their competitors — filings, news, and job moves across thousands of companies — and deliver a 7am brief to each consultant, so your firm hears the news before the client calls.

  • AI implementation services
  • Your client list, not a keyword feed
  • A 7am brief per consultant
  • Filings read, not just linked

Built with the leading AI platforms

NVIDIAAnthropic
Peter Enestrom, founder of Zaigo

Led by Peter Enestrom and the Zaigo AI & engineering team

YaleColumbia UniversityMicrosoft

The broken Friday

Six hours of reading a day. The executive moves still slip through.

From the consulting leaders we have sat with: partners and research teams at professional-services firms, where every consultant covers a dozen or more clients and somebody spends the day reading the news by hand.

  • Six to eight hours a day, reading

    One researcher sweeps the news sites twice a day — client by client, competitor by competitor — so the partners don’t have to. That is a full working day spent reading, before any advising happens.

  • Fifteen clients, fifteen streams

    A partner covering 15 clients does not want 15 separate alert emails. The news arrives per company, scattered across inboxes and terminals, and stitching it into one picture is manual work nobody has time for.

  • The terminal used as a newsreader

    The firm pays for market-data seats that mostly get opened to read client news — an expensive stand-in for AI news monitoring that could run itself overnight.

  • The filing nobody saw

    An 8-K lands with an executive departure or a say on pay vote result, and it reaches your consultant when a client mentions it — or when somebody remembers to run the search.

  • The client calls first

    The worst version of the morning: the client mentions their competitor’s announcement and your consultant is hearing it for the first time. The firm’s value is knowing the client’s world — and the world moved overnight.

What manual costs

SEC filing alerts are free. Knowing what changed is not.

What the manual way looks like at a professional-services firm whose consultants each cover a dozen-plus clients, with a watchlist spanning thousands of public companies. Your numbers will differ — tracing one week of the reading puts figures on yours before any AI gets built.

6–8 hoursA researcher’s day spent reading client and competitor news — twice a day, site by site, by hand
15 clientsWhat one partner covers — and 15 separate alert emails is the failure mode, not the fix
2,000+US public companies in one firm’s nightly filing watch — nearly the full Russell 3000, plus the FTSE 350

From an anonymized engagement — an executive-compensation consultancy with hundreds of public-company clients across the Russell 3000 and FTSE 350

How it works

A media monitoring service built on your watchlist, not a keyword feed.

No new system for your consultants to learn. The watching your best researcher does by hand becomes the system — AI reads everything overnight, and each consultant starts the day with one brief.

  1. 01

    Map the watchlist

    Your clients, their competitors, the sites and filings that matter — the list lives in an editable database your team controls, not inside a vendor’s keyword setup.

    Weeks 1–2
  2. 02

    Encode what counts as news

    Executive changes, comp disclosures, board updates, M&A, quarterly earnings, SEC filings — which items matter for which consultant, documented with your team and yours to keep.

    Yours to keep
  3. 03

    AI reads everything overnight

    Filings, news, and job moves across the whole watchlist are read and summarized, then routed — each consultant gets one personalized brief at 7am, with links to drill down and replies that tune tomorrow’s.

    Every morning
Not another license

A Capital IQ alternative that isn’t another seat license.

If your partners pay for a market-data terminal and mostly use it to read client news, the alternative is not another seat license — it is your own feed. The terminals sell everyone the same seats; they cannot know your client list, each consultant’s coverage, or what counts as news for your practice.

We build the AI system that watches your watchlist — filings, news, and executive moves — running in your cloud, on rules you own. Your consultants keep the terminal if they want it; they just stop spending the day inside it.

Peter Enestrom, founder of Zaigo
Who builds it

Led by Peter Enestrom.

Co-Founder — leads AI & Engineering

Pete Enestrom

Every engagement is led personally by Pete, working with the Zaigo AI & engineering team from the two-week audit through the production handover. The person who scopes the work is the person who builds it.

Education
Yale & ColumbiaGraduate
Background
Microsoft & IntelFormer
Experience
Exited FounderVenture-Backed

Background

Questions

Asked by leaders weighing competitive intelligence services.

The straight answers, before you book anything.

What’s holding your business back?

A workflow ready for automation. An AI product you want to build. A problem that has sat on the roadmap for years. Let’s talk about what it would take to solve it.

Talk to Zaigo