Quote Automation

Quote automation that starts with your rules.

We encode your quoting rules — tiers, floors, discount authority, approval windows — against the data you already keep, so the system drafts the quote.

  • AI implementation services
  • Your quoting rules, encoded
  • The system drafts the quote
  • Only exceptions reach a person

Built with the leading AI platforms

NVIDIAAnthropic
Peter Enestrom, founder of Zaigo

Led by Peter Enestrom and the Zaigo AI & engineering team

YaleColumbia UniversityMicrosoft

The broken Friday

Janitorial bidding software can’t price the walk.

From sales floors we have sat with: a complex-product manufacturer with a permutation catalog, national contract-services sellers, and the head of sales at a national hospitality-services company who personally prices every deal across three service lines — not shopping for software, drowning between the inbound request and the number going out.

  • Quoting takes days

    Hundreds of thousands of product permutations — shape, packaging, decoration — turn every quote into a multi-day research project before a number goes out.

  • What did this customer pay last year

    Price history, margin trend, and account health take digging across systems, so the number that goes out depends on who did the digging.

  • Approval by email ping

    Every deal needs three C-level approvers inside a 24–48h window, and today the chase runs on email pings and chat messages.

  • The pro forma gets rebuilt for every bid

    Deal pro formas are built in Excel, downloaded, corrected, and re-circulated — by hand, every time, with the pricing schedules interpreted along the way.

  • The heuristics live in one head

    Standard times, tier breaks, and when a discount is safe — the quoting judgment your best salesperson carries, consistent only while they are around.

  • The price comes a week after the site walk

    The walk is where the scope gets set — room count, room types, the condition of the place. Today the notes go back to an office and the price follows days later, when the prospect has already walked two competitors.

  • The wage check takes a day or two

    Every market pays the work differently, and minimum wage moves mid-contract. Before one bid can be priced, someone spends a day or two finding out what housekeepers, cleaners, and temps earn in that market.

  • Straight-line pricing loses the season

    The same base fee at 40 occupancy as at 80. Cost per occupied room and cost per clean are different pricing models, but the proforma holds one number — and the retail dynamic pricing tools don’t fit, because the season here is occupancy, not a shopping cart.

What manual costs

What manual pricing costs — and what AI pricing software won’t fix.

What the manual way looks like at a seller whose quote rules live in inboxes and someone’s head — and at a national hospitality-services company where one person prices every deal. Your numbers will differ — the first quote desk we trace puts figures on yours before anything gets built.

Two daysWhat a standard quote takes when prices come from a spreadsheet, terms from old emails, and sign-off from the owner
One weekHow long a quote can take after walking a property, when the pricing rules live in someone’s head
Three approversC-level signatures each deal needs inside a 24–48h window — chased today over email
A day or twoWhat the wage research step takes before a single hospitality-services bid can be priced — per market, every time
Ten round-tripsBack-and-forth with a general-purpose chatbot to get one pricing proforma right — then it starts over on the next bid
Straight lineHow the pricing runs across occupancy today — the same base fee at 40 as at 80, because the proforma holds one number

From anonymized engagements — a complex-product manufacturer, national contract-services sellers, and a national hospitality-services company

How it works

Pricing automation that encodes your quoting rules.

No new system for your team to learn. Automating complex quoting starts with the rules your best estimator carries — time standards, seasonality, wage checks included — encoded, they become the system.

  1. 01

    Shadow one quote desk

    We trace a week of quotes from request to sent price and find where the hours actually go — price lookup, approval chase, pro forma rebuild, the day-or-two wage check before a hospitality bid.

    Week one
  2. 02

    Encode the quoting rules end-to-end

    Pricing tiers, cost-plus floors, discount authority, approval windows, time standards per room type, occupancy seasonality, cost per occupied room versus cost per clean, the estimator’s heuristics — documented against the customer, product, and price data you already keep.

    Yours to keep
  3. 03

    The system drafts every quote

    Each incoming request is priced against your rules — AI agents pull the market wage data for the market the bid is in and draft the pricing exhibit for the contract; anything that breaks a rule lands in an exception queue with the rule it broke.

    Every quote
Not another platform

Sales quote software gives you a blank rules engine. Your quote rules are the product.

AI quoting software sells the engine; the CPQ implementation sells the configuration — a months-long project your team then maintains inside the vendor’s data model.

Your quote rules — the tier breaks, the floors, the approval thresholds your best estimator carries — are the product. We encode those; our AI reads each incoming request against them, and only the exceptions reach a person.

Sales quotation software, automated quoting software, pricing automation software, the CPQ suite — the category prices by the seat and leaves the rules to you. Read the Reddit threads asking which quoting tool to buy: they end the same way, because whichever one you pick, someone still has to encode how you price. That encoding is the engagement.

Peter Enestrom, founder of Zaigo
Who builds it

Led by Peter Enestrom.

Co-Founder — leads AI & Engineering

Pete Enestrom

Every engagement is led personally by Pete, working with the Zaigo AI & engineering team from the two-week audit through the production handover. The person who scopes the work is the person who builds it.

Education
Yale & ColumbiaGraduate
Background
Microsoft & IntelFormer
Experience
Exited FounderVenture-Backed

Background

Questions

Manufacturing quoting software — asked by sales directors and pricing leads.

The straight answers, before you book anything.

What’s holding your business back?

A workflow ready for automation. An AI product you want to build. A problem that has sat on the roadmap for years. Let’s talk about what it would take to solve it.

Talk to Zaigo