Sales Order Processing

Sales order processing without the re-keying.

We encode each customer’s rules — pricing, ship-tos, credit — against the orders already in your inbox, so every order lands in the ERP clean.

  • AI implementation services
  • Your customer rules, encoded
  • Orders land in the ERP clean
  • Only exceptions reach a person

Built with the leading AI platforms

NVIDIAAnthropic
Peter Enestrom, founder of Zaigo

Led by Peter Enestrom and the Zaigo AI & engineering team

YaleColumbia UniversityMicrosoft

The broken Friday

The order isn’t the problem. The re-keying is.

From distributors we have sat with: commercial-ops and customer-service leads at international mid-market distributors, not shopping for software — drowning between the inbox and the ERP.

  • Orders typed into the ERP from email

    Customer orders arrive as email text, PDF attachments, and spreadsheets; someone reads each one and keys it into the ERP by hand.

  • Deciphered before it can be keyed

    The customer’s item names, ship-tos, and pricing live on the last order or in someone’s head — each order gets deciphered before it gets keyed.

  • The B2B order portal emails the report; there is no API

    The order pipeline gets simulated through blanket sales orders in the ERP — a workaround, because the upstream data arrives by email.

  • Everything order-adjacent arrives as an attachment

    Delivery changes, vessel delays, and shipping docs arrive in the customer-service inbox as attachments — order-critical data that never reaches the ERP.

  • The error surfaces at the invoice

    An order keyed wrong does not surface at entry — it surfaces as the invoice dispute, the mis-shipment, the credit memo weeks later.

What manual costs

Manual entry doesn’t get done slowly. It gets skipped.

What the manual way looks like at a mid-market distributor whose orders arrive in the inbox and whose rules live in people’s heads. Your numbers will differ — the first week of your orders puts figures on yours before anything gets built.

81 hoursWhat keying the annual forecast into the same ERP was measured at — the team skipped it and stayed in Excel
At invoicingWhen an order keyed wrong surfaces — as the invoice dispute, the mis-shipment, the credit memo
By emailHow orders, delivery changes, and shipping docs arrive — none of it reaching the ERP on its own

From anonymized engagements — international mid-market distribution, commercial ops and customer service

How it works

Automated order processing, built from your customer rules.

Order entry automation without the order software — the customer rules your best person carries in their head become the check every order passes.

  1. 01

    Count one week of re-keying

    We pull one week of emailed orders and count what a person typed that already existed — the customer’s item name, the ship-to, the last price.

    Week one
  2. 02

    Encode each customer’s rules

    SKU aliases, pricing tiers, ship-to addresses, credit and hold, minimum-order terms — documented per customer against the orders already arriving.

    Per customer
  3. 03

    Orders land in the ERP clean

    Each order is checked against the encoded rules before entry; violations land in an exception queue a person reviews, not in the invoice.

    Every order
Not order software

The software demos on clean samples. Your biggest customer doesn’t.

AI order management software demos on clean samples. Then your biggest customer’s actual order format arrives — a PDF table, a spreadsheet, a paragraph of email text. The ERP holds your data; it doesn’t hold your customer rules.

Sales order automation that holds: our AI does the reading of every incoming order against the rules we encode with you — your rules do the judging; only violations reach a person.

Peter Enestrom, founder of Zaigo
Who builds it

Led by Peter Enestrom.

Co-Founder — leads AI & Engineering

Pete Enestrom

Every engagement is led personally by Pete, working with the Zaigo AI & engineering team from the two-week audit through the production handover. The person who scopes the work is the person who builds it.

Education
Yale & ColumbiaGraduate
Background
Microsoft & IntelFormer
Experience
Exited FounderVenture-Backed

Background

Questions

Asked by ops and customer-service leads.

The straight answers, before you book anything.

What’s holding your business back?

A workflow ready for automation. An AI product you want to build. A problem that has sat on the roadmap for years. Let’s talk about what it would take to solve it.

Talk to Zaigo