Customer Portal Development

B2B customer portal development for industrial manufacturers.

Your customers order by the truckload — through email, EDI, and the mailbox. We build the self-serve portal where they order, track, and pay online, with an AI assistant that answers from your real data. It runs in your cloud, on your SAP data.

  • AI implementation services
  • Deployed in your own cloud — GCP or Azure
  • Your AI operating partner
  • Built on your SAP and ERP data

Built with the leading AI platforms

NVIDIAAnthropic
Peter Enestrom, founder of Zaigo

Led by Peter Enestrom and the Zaigo AI & engineering team

YaleColumbia UniversityMicrosoft

The problem

No customer self service portal — every order still lands in the mailbox.

Your customers order by the truckload. But each order arrives as an email, an EDI message, or a phone call — and your people do the rest by hand.

  • Orders arrive by email, EDI, and the phone

    A customer sends a spreadsheet or a PDF; someone on your side reads it, checks it, and types it into SAP. Every manual order is a delay and a typo waiting to happen — work automation should be doing.

  • “Where is my order?” is a phone call

    Customers want to know where the truck is on the road. Today that answer sits in a system they cannot see, so they call or email — and your team stops what it is doing to look it up. An AI assistant could answer it from live data.

  • Every document goes out one at a time

    Order confirmations, packing lists, invoices, price lists — requested by email, found in the ERP, attached, and sent by hand. Credit-limit questions take the same trip.

  • Claims live in an inbox thread

    A short or damaged shipment arrives as photos in an email, then gets chased across sales, logistics, and finance. Nothing is tracked, nothing is visible to the customer, and every follow-up is another email.

  • Your buyers already expect better

    The purchasing manager who emails you a PDF orders everything else online. On r/manufacturing they ask who has built a self-service portal for B2B — your customers are asking the same question.

What the mailbox costs

What the mailbox costs — and what a B2B ordering portal pays back.

From a real scoping call with a global industrial manufacturer: what order-by-email looks like before the build.

38 pagesThe spec one manufacturer brought to the first call — they had lived the problem long enough to write it down.
TruckloadsThe unit their customers order in — each one still read off an email and keyed into SAP by hand, work an AI agent should be doing.
4 languagesFrench and English first, German and Spanish next — one intelligent customer portal, not four.

From an anonymized scoping call — a global industrial manufacturer, SAP on-premise, customers ordering by the truckload

How it works

How our web portal development services run — three steps, in your cloud.

Everything is deployed in your own cloud project — GCP or Azure — with the LLM residing in your environment. Your IT team keeps governance; we build the portal and run it with you.

  1. 01

    Connect your SAP and ERP data

    We extract the data the portal needs — products, prices, customers, orders, invoices, credit limits, shipments — from SAP into a cloud data platform your IT owns. The SAP data extraction your architects already prototyped, hardened for production.

    Your systems, your cloud
  2. 02

    Build the self-serve portal

    Your customers log in and do it themselves — online ordering, order confirmations and packing lists, delivery tracking, invoices and credit-limit visibility, claims. A transactional customer portal, so they avoid EDI and the mailbox and the routine work moves out of your inbox.

    Your customers, not your inbox
  3. 03

    Add the AI assistant — not a chatbot

    An iterative AI assistant that answers from their real data: where the order is, which invoice is open, what the claim status is. It is an AI agent we build and keep improving with you — not a FAQ widget bolted on at the end.

    Answers from your real data
Who you are hiring

A distributor portal is not a dev-shop project. It is an operation.

Search for B2B portal development and you get dev shops: they quote a build, hand over code, and leave. Portal software vendors rent you their template and still expect you to integrate SAP. We are your AI operating partner — we build the portal in your cloud and run it with you after launch.

An assistant can answer from approved order, invoice, and delivery data. Ongoing support can include reviewing usage, checking answer quality, and agreeing improvements with your team.

Peter Enestrom, founder of Zaigo
Who builds it

Led by Peter Enestrom.

Co-Founder — leads AI & Engineering

Pete Enestrom

Every engagement is led personally by Pete, working with the Zaigo AI & engineering team from the two-week audit through the production handover. The person who scopes the work is the person who builds it.

Education
Yale & ColumbiaGraduate
Background
Microsoft & IntelFormer
Experience
Exited FounderVenture-Backed

Background

Questions

Asked by manufacturers before the first build.

Straight answers, before you book anything.

What’s holding your business back?

A workflow ready for automation. An AI product you want to build. A problem that has sat on the roadmap for years. Let’s talk about what it would take to solve it.

Talk to Zaigo