Retail Pricing Analytics01

Retail pricing analytics without the enterprise suite.

Independent and co-op retail runs on vendor hot sheets and one person’s memory — we encode cost-change detection, UOM traps, margin floors, and markdown timing.

  • AI implementation services
  • Every cost file read, every week
  • Your pricing rules, encoded
  • Fixed fee — no platform license

Official services partner of the platforms defining AI

NVIDIAAnthropic
Peter Enestrom, founder of Zaigo

Every engagement is led personally by Peter Enestrom and the Zaigo AI & engineering team

YaleColumbia UniversityMicrosoft
The weekly price file01

The costs change weekly. The rules live in someone’s head.

From pricing desks we have sat inside: owner-led hardware co-ops and independent retail groups running 20–25 stores, repricing tens of thousands of SKUs by hand.

  • Twenty thousand SKUs nobody reprices

    The weekly price file gets updated by hand — urgent items only — while tens of thousands of stale SKUs sit priced against costs that no longer exist.

  • The cost increase caught by luck

    A 155% distributor cost increase reached the shelf only because someone happened to notice — nothing reconciles what the item costs now against what the shelf says.

  • Underwater at replacement cost

    The margin report reads fine against average cost while the shelf price sits below replacement cost — the board hears a rate; the P&L loses dollars.

  • Buy by the box, sell by the each

    A unit-of-measure slip — formatted differently by every vendor — turns a 54¢ unit cost into an $84.99 shelf price, or quietly erases the margin.

  • Every store prices blind

    Store-level price elasticity is wanted and missing — no competitive database against the big box down the road, no test windows, no read on what customers will pay.

What manual costs02

The margin leak is a line item, not a feeling.

What we have measured inside independent and co-op retail pricing. Your numbers will differ — the pricing audit puts figures on yours before anything gets built.

20,000Stale SKUs never repriced since the vendor hot sheets began
155%Distributor cost increase caught only by luck
189KPrice changes a year printed as physical shelf tags

From anonymized engagements — hardware co-ops and independent retail groups

How it works03

We encode your exceptions.

No new system for your team to learn. The rules your best merchant carries in their head become the weekly batch.

  1. 01

    Encode the cost-file intake

    Every vendor cost file and hot sheet read the week it lands. Unit-of-measure traps — buy by the box, sell by the each — resolve against your item master.

    Weeks 1–2
  2. 02

    Write the pricing rules as code

    Margin floors by category, replacement-cost checks, markdown optimization and timing, elasticity windows by store — the tribal knowledge becomes a written rule set, yours to keep.

    Weeks 3–6
  3. 03

    Run the weekly batch

    Each week the cost file runs against your rules — violations land in an exception queue, and cost increases surface the week they land, not the quarter after.

    Every week
Not another platform

You don’t need a price-optimization platform. You need your pricing rules, encoded.

Retail price optimization suites are built for enterprise retail — enterprise price, enterprise team, a year of implementation. A 25-store group buys the platform and ends up running pricing in Excel anyway.

Elasticity models trained on national chains don’t see the big box down the road. We encode the rules you already price by — cost-change detection, margin floors, markdown timing — and our AI reads every cost file against them, weekly.

In production
1 weekFrom vendor cost increase to flagged exception — not the quarter after
189KAnnual price changes checked against encoded rules before tags print
20,000Stale SKUs surfaced for repricing in the first price-file pass
A 155% cost increase used to reach the shelf only if someone got lucky. Now it is in the exception queue the week the cost file lands.
Owner, 22-store hardware retail co-op
Peter Enestrom, founder of Zaigo
Who builds it

Led by Peter Enestrom.

Founder — leads AI & Engineering

Pete Enestrom

Every engagement is led personally by Pete, working with the Zaigo AI & engineering team from the two-week audit through the production handover. The person who scopes the work is the person who builds it.

Education
Yale & ColumbiaGraduate
Background
Microsoft & IntelFormer
Experience
Exited FounderVenture-Backed

Background

Questions04

Asked by owners and pricing leads.

The straight answers, before you book anything.

Retail pricing analytics is the practice of checking every cost change, price change, and markdown against your margin rules before it reaches the shelf. It covers cost-change detection, price change tracking, and price elasticity — how demand responds when a price moves. For independent and co-op retail, it replaces the weekly Excel pricing report with rules that run every week.

You change the price on a defined set of items in a subset of comparable stores while matched stores hold the old price as a control. Unit movement over the following weeks shows how demand responds at each store. We encode the test windows and guardrails so the test runs inside the normal weekly price file instead of a one-off project.

As often as the cost file changes — for most independent retailers, weekly. Vendor hot sheets and cost files land every week, and a price file reviewed monthly lets cost increases sit on the shelf for weeks. The batch runs weekly; your team reviews only the exceptions.

A pricing audit reads your cost files and price file together against your margin rules. It catches stale SKUs never repriced since costs moved, items priced below replacement cost, unit-of-measure errors between case and each, and markdowns that ran too late. The two-week audit is how every engagement starts.

Because nobody reconciles every vendor cost file against the shelf price every week. Increases arrive inside thousands of lines of hot sheets, each in the vendor’s own format and unit of measure. Checking by hand means sampling, and sampling means luck. Encoded intake reads every line, so the increase is flagged the week it lands.

Start with one workflow.

Tell us where your team loses hours. We will come back with a straight answer on whether AI can help, what it would take, and what it would pay.